This privacy policy applies to the processing of personal data that we collect or you submit when you visit babani and when you use our app.


1. Our statement on privacy

2. Collecting & using your personal data

3. Sharing personal data

4. How long do we store your data?

At WILD CLOTHING, it’s our mission to give you a great fashion experience right from the moment you start browsing the many styles from our brand, to the time that you actually receive your order. As part of your shopping experience with us, we want to ensure you that we protect and respect your privacy and handle all your personal data with care.

We uphold the following principles when handling your personal data:

1. We collect and store data for these main purposes:

Packing and delivering your order
Customer service
Improving your user experience
Fraud prevention
Regulatory requirements
2. We only collect data that we need for the purposes mentioned above

3. We delete your personal data when we no longer need it

4. We don’t sell your data

5. We keep your data secure

Below you can read more about how and why we collect and store your personal data – and who we share it with.

To handle your order, we need some information from you. When you place an order with us, you provide us with your name, address, email, phone number, payment method and, of course, which products you wish to purchase. We use the information to fulfill your order including sending an order confirmation and packing and delivering your order.

When you contact our customer service via email, chat or phone etc., we will register the personal data that you provide to us. Our customer service has access to all information about your order, so we can help you in the best possible way, whether you have questions about the status of your order, or if you need to return an item. Our customer service is also able to see any previous correspondence with you as this allows us to provide you with a better service.

If you use our “Notify Me”-service, we will use your email, in accordance with your request, to notify you when a certain item is back in stock.

We constantly strive to give you the very best user and shopping experience on our websites. We do that in different ways, but an important part of it is by tracking your browsing behaviour on our sites in order for us to improve the user friendliness, layout and overall experience of the sites. We do that by using cookies. You can read more about cookies HERE. We also use your browsing data to recommend you products that we think you might like.

In order for us to present you with the best possible fashion advice and most relevant news and marketing, we and our advertising partners use personal data to personalize the recommendations and promotions on our websites and to show you relevant advertising on other websites, social media networks and apps.

Doing this, we use information about your use of our websites and services including information such as order history, past correspondence and profile information. This information may be combined with other information which you have provided to our advertising partners or which they have collected themselves. Our partners may use cookies to collect information when you visit our websites. Read more about the cookies used on our website HERE.

Below you can read more about how we personalize our marketing towards our customer club members, the users of our app and through our marketing cookies.

Text Marketing and notifications:
By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed [INSERT A NUMBER] a month. You acknowledge that consent is not a condition for any purchase.
If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.
For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.

If you have signed up to our customer club we use information about you to send you newsletters with offers, information about new styles, fashion guides etc., based on your preferences.

In our app you can choose to receive push noti